Tuesday, August 14, 2007

The Medium or the Message?

Marshall McLuhan, first father and leading prophet of the electronic age, once famously wrote, "The Medium is the Message".

We might very well update and politicise this wisdom as, "The election campaign is your mortgage".

Liberal and Labor are about to embark on a multi-billion dollar vote-buying exercise designed to appeal to the greed that lurks not far from the surface in all of us.

At the same time each will continue this silly argument about who will keep interest rates low/lowest/at record lows/lower than them/relatively low/low-ish.

The effect of all their promises of course will almost certainly be another raft of interest rate rises, increasing inflation and the need for another 'correction' or two to the economy; all after the election of course.

Will we ever get the message? Are our politicians prophets of prosperity or just part-time economy mechanics with a better understanding of the psyche of the passengers than the workings of the motor?

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